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Tool Test
The 7 best flat irons of 2026, tested by our editors
From drugstore to salon-grade: these are the straighteners that actually make a difference, after three months of testing.
Ask an Expert
Stylist Charlotte Reyes on repairing real hair damage
"Most damage doesn't come from color. It comes from blow-drying the wrong way."
Routine
A curly girl's morning routine, start to finish
From plopping to diffusing: a complete nine-step routine for defined, frizz-free curls.
Editor's Favorite
Why this dryer is already a modern classic
Quiet, fast, and gentle on strands: this one earns its permanent spot on the counter.
Guide
How to blow-dry without the frizz
Product order, the right heat setting, and the one brush that makes all the difference.
Beauty
Scalp care is the new skincare obsession
Exfoliants, serums, and massage: your scalp is finally getting the attention it deserves.
Tool Test
We tested an automatic curler: salon results at home?
Three colleagues, three hair types, one auto-curler. Here's how it held up.
Comparison
Ionic vs. ceramic: which straightener suits your hair?
The difference comes down to heat distribution, and you'll notice it in the result.
Best Of
The best brush for every hair type, per experts
From boar bristle to detangling picks: how to choose the right brush for your texture.
Guide
Hair oil is changing everyone's routine: here's why
Not all oils are equal. Here's which one to use, when, and why it matters.
Styling
Does the heatless curls trend actually work?
We tried three viral heatless curling methods. Here's how the results compared.
Ask an Expert
Trichologist Dr. Naomi Cole on hair loss in women
"The stigma around hair loss is bigger than the condition itself."
Brand Spotlight
Glossier: how "skin first" changed the beauty aisle
The philosophy, the products, and why the approach still shapes how brands launch today.
Brand Spotlight
Dore & Rose and the rise of "quiet luxury" sleep
Scalloped silk, a cult following, and what the brand gets right about texture and care.
Brand Spotlight
Fenty Beauty's 40-shade rule, five years on
How one launch reset what the entire industry considered a complete shade range.
Brand Spotlight
Why Dyson's hair tools cost what they cost
Inside the engineering bet that turned a dryer into a status object.
Brand Spotlight
Ace & Taylor: the Dutch airstyler everyone's talking about
The Dutch Airstyler Pro Ceramiq™ Pink promises a longer-lasting blowout with ceramic attachments. Here’s what the claims mean, what to consider, and who it may suit.
Brand Spotlight
Olaplex: the bond-building science behind the hype
How a salon-only chemistry solution became a retail giant, and what its bond-building technology actually does to damaged hair.
Brand Spotlight
Charlotte Tilbury's Pillow Talk: one shade, an entire business
How a single universally-flattering shade, sold across a dozen product formats, built one of the most recognizable makeup brands in the world.
Guide
Retinol for beginners: a routine that won't wreck your skin barrier
How to actually start retinol without the redness, peeling, and purging that scares most people off it in the first two weeks.
Postcard
The colorist whose trickiest client is her own skin
Priya Kapoor spends her days perfecting other people's hair while managing her own rosacea. Here's a week in her life, formula cards included.
Tool Test
We tested the viral airstylers: Dyson vs Shark vs Ace & Taylor
Dyson still leads on polish, Shark is the practical all-rounder, and Ace & Taylor narrowly wins on hold and price. Here’s the independent read.